Success and Uncertainty
From March till July 2011 Dutch graphic designers Sandra Kassenaar (Johannesburg, South Africa, 1982) and Bart de Baets (Knokke, Belgium, 1979) are resident artists at the Townhouse Gallery in Cairo.
Due to the recent events in Egypt and especially its capitol, their initial date of arrival on the 1st of February 2011 was postponed for a month. Being stunned by the political tidal wave flooding the country, the resignation of Hosni Mubarak and the phenomenon of having a curfew — something they had only heard of in World War II stories — the designers found themselves gazing from the sidelines, not knowing how exactly to react to all of this. They asked themselves ‘Would it be arrogant to confront the Egyptians with our assumptions? And ‘isn’t it ignorant to pretend to have a nose bleed?’
Their unclear position and the new situation the country found itself in proved to be an inspiring discovery, which eventually lead to the project Success and Uncertainty. The title of this work is an existing headline taken from the 12th of February 2011 front page of The Evansville Courier & Press, a local Indiana newspaper reporting Mubarak’s resignation as the president of Egypt.
On Wednesday June 1st 2011 a lightbox will hang outside the Townhouse Gallery announcing the start of the project and showcasing the first of twenty-one posters. During the month of June 2011, each day a new poster will be presented, generating a growing exhibition. The daily changing posters will be seen both in- and outside of the gallery and will, just as newspapers do, show bold statements and gruesome facts, next to light-hearted messages, such as casual observations and rumours that caught Sandra and Bart’s attention during their residency. The content provided by both therefore creates a clash of information that will influence the way one reads a poster. It was this constant dialogue between the designers that lead to Success and Uncertainty.
1 – 29 June
The exhibition Success and Uncertainty is open for visitors
Sunday 12 June
Public lecture Sandra Kassenaar
Sunday 26 June
Public lecture Bart de Baets and launch of the publication Success and Uncertainty